How Samms Juke Box Captures and Engages Clients Across India

At Samms Juke Box, we don’t just execute campaigns – we deliver results. With our customized, data-driven approach, we help you connect with the right audience, boost your sales, and amplify your brand visibility across India’s top fuel stations, working with BPCL, HPCL, IOCL, and more. 

With 50+ successful campaigns in 2023-24, we have transformed customer engagement at fuel stations in key locations like:

📍 Mumbai | Pune | Delhi NCR | Bangalore | Hyderabad
📍 Chennai | Kolkata | Lucknow | Ranchi | Guwahati
📍 Chandigarh | Jaipur | Bhopal | Coimbatore | Bhubaneswar

We craft customized, high-impact marketing campaigns that align with your brand’s goals, whether it's boosting fuel sales, increasing footfall at ROs, or driving premium fuel adoption. 

🔹 Strategic Market Targeting – We identify the most impactful locations across India using real-time data.
🔹 Customized Content – We develop localized content that resonates with the target audience at each retail outlet (RO).

📌 Success Story: BPCL Speed Fuel Campaign in Mumbai & Pune
A targeted activation across BPCL ROs resulted in a 15% increase in Speed fuel adoption within just 3 months.

At Samms Juke Box, data is at the heart of our strategies. We track and analyze consumer behavior to ensure every campaign is targeted with precision. From fuel preferences to consumer behavior like filling habits, we use these insights to craft campaigns that deliver real results.

 What We Offer:

✅ Real-Time Data Analysis – Tracking fuel consumption patterns and refueling habits.
✅ Insightful Targeting – Ensuring your brand reaches the right fuel consumers based on their preferences.

📌 Success Story: Delhi NCR IOCL XP95 Promotion
An XP95 awareness campaign at select IOCL outlets led to a 12% increase in premium fuel sales.

With over 17,600 retail outlets (ROs) across 599 sales areas and a proven track record of successful campaigns, we have the reach to ensure your message gets seen by millions of consumers across India. Whether you're targeting urban markets or rural areas, we ensure your campaign reaches your audience where they are.

🌍 Pan-India Coverage – We execute campaigns in Delhi NCR, Guwahati, Mumbai, Lucknow, Hyderabad, and beyond.
📈 Scalability – Whether targeting specific regions or a nationwide rollout, we ensure maximum impact.

📌 Success Story: North East Zone IOCL Extra Green Awareness Drive
A hyperlocal campaign led to a 5X increase in customer awareness and interest in Extra Green fuel.

Our campaigns don’t just drive awareness—they create lasting engagement. From male to female consumers, 2-wheelers to 4-wheelers, we ensure that your message resonates across all segments of the market.

👥 Gender Inclusivity – Ensuring both male & female customers are part of the campaign.
🏍️ 🚗 Vehicle Segmentation – Focusing on 2-wheelers & 4-wheelers to tailor marketing efforts effectively.

📌 Success Story: Bangalore & Chennai HPCL Power95 Campaign
An engaging on-ground campaign at HPCL fuel stations resulted in record customer participation and increased premium fuel sales.

Fuel preferences vary across India, and we tailor campaigns that target the right fuel types. From petrol to premium fuels like XP95/XP100, we ensure that each segment gets the attention it deserves.

🔹 BPCL: Speed, Petrol, Speed 97
🔹 IOCL: Extra Green, XP95, XP100, XTRAPREMIUM, Petrol
🔹 HPCL: Power95, Power, Petrol

📌 Success Story: Hyderabad IOCL XP100 Awareness Drive
Through targeted digital and on-ground activations, BPCL saw a 20% increase in XP100 sales within a few months.

We’re not just about numbers—we’re about driving tangible outcomes. Our campaigns last year drove over 7.66 million fuel sales, reaching millions of consumers across India. 

Here’s what we achieved:

•  🔥 50+ successful campaigns across BPCL, HPCL, IOCL, and more.
• 🔥 7.66 million+ liters of fuel sold, boosting fuel brand loyalty.
• 🔥 17,600+ retail outlets and 599 sales areas covered. 

We understand that today’s consumer journey involves multiple touchpoints, so we ensure our campaigns are integrated across various platforms:

• Retail Activation: By engaging consumers directly at retail outlets (ROs), we create a seamless and interactive experience that leaves a lasting impact.
• Digital Integration: Our campaigns also leverage digital touchpoints, from social media to mobile apps, ensuring we meet the consumer where they are and enhance engagement.

• National Coverage with Local Expertise: We combine the scale of national campaigns with the local knowledge needed to deliver personalized experiences in every region.
• Custom-Tailored Strategies: Our approach isn’t one-size-fits-all—we create strategies designed specifically for your brand to meet your unique goals.
• Data-Driven Precision: We focus on the right consumers at the right time, maximizing the return on investment for every campaign.
• Unmatched Reach Across India: Whether it’s bustling metro cities or rural towns, our campaigns ensure that your brand reaches every corner of the country.
• Data-Driven Insights: With over 1.42 million units sold and deep insights into fuel preferences, refueling behaviors, gender participation, and vehicle type data, we tailor our campaigns to meet diverse consumer needs and deliver measurable results.
• Comprehensive Engagement: Our approach includes a balanced focus on both male and female consumers and captures a wide spectrum of vehicle types—from 2-wheelers to 4-wheelers—ensuring your brand resonates with a broad audience.

If you’re ready to take your brand to the next level, Samms Juke Box is here to help. Our targeted, data-driven campaigns are designed to engage the right audience, boost sales, and build long-term brand loyalty.

Get in touch today to discuss how we can create a customized campaign that will deliver measurable results for your brand!

 📩 Get in touch today! 

As we look to 2024, we’re poised for even greater achievements. With more innovative campaigns in the pipeline, we’re excited to continue expanding our reach, delivering exceptional value to our partners, and creating lasting impressions with consumers across India.